In the modern music industry, streaming platforms are a key part of an artist's business. But with so many options, which one is the best for an artist? In this video, we answer this question by looking at two important factors: how much each platform pays and how many listeners they have.

The Two Most Important Metrics

When choosing a streaming platform, artists often only think about one thing: the pay-per-stream rate. This is how much a platform pays you for each time your song is streamed. But we argue that this is only half of the story. The other important metric is the total number of subscribers on the platform.

A platform with a high pay-per-stream rate but a small number of listeners will not make you as much money as a platform with a lower rate and a huge audience. The number of listeners on a platform tells you how many potential fans you can reach. The goal is to find the platform that gives you the best mix of a good pay rate and a large audience.

The Results: Which Platform Wins?

The video goes on to rank 10 of the top streaming platforms based on these two metrics. It assigns each platform a score for its pay rate and a score for its number of listeners. By adding these scores together, we can see which platform is the best for an artist to focus on.

This data-driven approach helps to take the emotion out of the decision. It is easy to be drawn to a platform with a high pay rate, but the real power lies in reaching as many people as you can.

Summary

For an artist to succeed on a streaming platform, they need to think like a businessperson. It is not just about how much you get paid per stream; it is also about how many people are listening. By looking at both the pay-per-stream rate and the total number of subscribers, you can make a smart business decision that will help your music reach a wider audience and grow your career.