We see many artists who are not getting the fans they want. A lot of the time, this is because their brand is not strong enough. In this video, we share three easy steps to help you improve your brand and connect with people in a real way.
Step 1: Your Music
Your music is the most important part of your brand. You need to do more than just put out your songs. You need to share them everywhere you can, especially in short videos on places like TikTok, Instagram Reels, and YouTube Shorts [01:48].
You should also make different versions of your songs, like a slow version or a simple one with just a guitar. You can also make videos with the song's words or a video of you playing it live. The most important thing is to be real. Do not make music you think people will like if it is not really you. The best way to start is by looking at what your fans already like [03:22].
Step 2: Show Who You Are
The second step is to show your true self. People do not just want to be fans of your music; they want to be fans of you as a person. It is important to be real and not act like someone you are not. A good way to know if you are being fake is if you feel like you have to "act" when you make a video [09:53].
A good way to show who you are is by making a podcast where you can talk about things you care about. This helps people see your personality and feel like they know you.
Step 3: Showcase Other Interests
This step is about showing that you are more than just a "music guy" or a "music girl." We see many artists who feel boring because they only talk about their music [15:14].
You should show people your other interests, like your hobbies or other things you care about. This makes your brand more interesting and real [18:26]. For example, if you like to cook, you can make a video of you cooking and use your song in the background. This shows people a new side of you. But remember, only show what you truly love to do.
Summary
Having a strong brand is simple. It is about making and sharing your music in a real way, showing people who you are as a person, and sharing your other interests. By following these three steps, you can build a strong brand that helps you connect with fans and grow your music career.
