Have you ever seen an artist who seems to beg for streams on social media? It can be a turn-off for a lot of people. In this video, we talk about the mistakes we made when trying to get more streams and what we learned instead. The biggest lesson is that you do not have to be "salesy" to get people to listen to your music.
The Wrong Way to Market Your Music
We used to think that the best way to get streams was to constantly tell people to go listen to our songs. We would put the Spotify logo on our videos and write things like "stream my new song" in the caption. We thought this would make people go listen, but it did the opposite. It felt pushy and desperate, and people did not want to click [05:38]. We learned that constantly asking for things makes you seem needy, and that is not a good look for an artist.
The Right Way to Market Your Music
Instead of being pushy, we found a better way. We decided to focus on making great content. This means making videos that are fun, interesting, and that people want to watch. The goal is to make content so good that people get curious about who you are and what your music is. When people discover your music on their own, it feels more special to them, and they are more likely to become a fan [12:52].
This is also a great way to grow your community. For example, when someone asks in the comments where they can find your song, you should answer them. You can tell them the name of the song and where they can find it. You can even pin that comment to the top so other people can see it [18:01]. This is a simple and real way to talk to your fans. It feels like a normal conversation and not like an ad.
Summary
In the end, marketing your music is about building a real connection with people. You do not need to beg for streams. By making great content and talking to your fans in an honest way, you can get people to listen to your music and become a real fan who will support you for a long time.
