In the music industry, simply making a great song is not enough to get fans. In this video, we talk with an artist named JTOO about his current strategy and why it is not working. We argue that to succeed, you need to have a real business plan.
JTOO's Strategy: A Good Start, Not a Good Plan
When JTOO releases a new song, he uploads it to Distrokid and posts it on his Instagram. He also shares it with a small group of friends in a group chat to get their feedback. We explain that this is not a strategy; it is just a way of telling a few people about a new song.
We use an analogy of a person who opens an Italian restaurant but only serves their new pasta dishes to a small group of friends. The pasta is great, but no one outside of that small group ever hears about it. This is the problem with JTOO's current plan. The music, or "pasta," never gets talked about by anyone else, and it never reaches a wider audience.
The Problem of Overwhelm
JTOO admits that he feels overwhelmed by all the work that goes into marketing and branding. He feels a lot of pressure when he compares himself to other artists who seem to have it all figured out. He even took down some of his old music because he was not happy with where he was at the time he created it. We argue that his feelings of being indecisive and overwhelmed are normal and that he should use them as part of his brand.
A New Approach: The Three-Dimensional Framework
To help JTOO, we talk about our three-dimensional branding framework. This plan is designed to help artists become more visible and proactive with their brand.
1. Your Music: This is the most important part. Your music is your main product, and you need to get it in front of as many people as you can.
2. Your Personality: JTOO needs to show his personality. We suggest that he can do this by making videos where he talks to people or by starting a podcast. By sharing who he is as a person, he will build a stronger connection with his fans.
3. Your Other Interests: We also suggest that JTOO show what else he likes to do, such as filmmaking or gaming. This will help him build a more well-rounded brand and find new fans who are interested in his other hobbies.
Summary
The conversation with JTOO shows that to grow in the music industry, you have to be ready to change your approach. We encourage JTOO to embrace who he is and use his story as part of his brand. By stepping outside of his comfort zone, he can build a real business and get his music heard by more people.