In the fast-paced music industry, patience is a rare and valuable skill. In this video, we speak with an artist named Uknoswayze. He shares his story, from his beginnings as a producer to his lessons in business and life.
The Power of Patience
Uknoswayze talks about how he would tell his younger self to "slow down" [00:55]. He learned that rushing for success can often lead to mistakes. In a world where everything seems to move so fast, he found that being patient and taking your time can actually help you get to your goals faster.
A Meeting with Roc Nation
Uknoswayze shares a fascinating story about a big meeting. He used his tuition money to buy a one-way ticket to New York to meet with Lenny Santiago from Roc Nation [00:06]. Even though he had talent, he was not signed. He learned a hard but important lesson: in today's music world, talent is not enough. You also need to have a strong presence online, like a big social media following [31:56].
The Business of Music
Uknoswayze tells us that the music business is not just about making great music. He says it is "10% talent, 90% business" [43:47]. He gives some great advice for new artists. He says you should start your own business, like an LLC, to manage your money. He also says you need to learn about music publishing and how it works with organizations like ASCAP and BMI [16:46].
Learning from Failure
Uknoswayze admits that he has failed many times. But he says that he never gave up. He learned to use his feelings to grow as a person and as an artist [28:27]. His story is a great example of how you can learn from your mistakes and use them to become stronger.
Summary
The story of Uknoswayze is a lesson in modern music. It shows us that to be a successful artist, you need patience, a business mindset, and the ability to learn from your failures. It is not just about being talented; it is about being smart and dedicated to your career.
